The newest Apple Store has a seriously cool innovation

Apple’s newest store in Brussels has a unique innovation, thanks to the company’s design head Jony Ive.

The store, which opened over the weekend, looks clean and elegant. To help ensure there’s no attention drawn to non-Apple products, Ive created a pop-up secret compartment to hold those pesky outlets people need to charge Apple’s iPhones, Watches, iPads and more, according to Tech Insider.

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